Volunteer Brand Center

Girl Scouts around the world are working together to speak with one voice! Join the movement by following specific style guidelines. To help our overseas volunteers, we have created the overseas brand center where you can access materials that will be useful to your Girl Scout journey.

USAGSO Branding Guidelines & Resources

Brand Checklist
If you’re making your own flyer, form, or other piece of Girl Scout material, follow this easy checklist to make sure it matches our Girl Scout brand:

Before developing your materials, please read the guidelines found in the links above.
Three colors: All USA Girl Scout Overseas materials should use three main colors: black, white and Girl Scout green! You can tell if it's Girl Scout green by the hex number (#00ae58), rgb number (r0 g174 b88), or PMS number (355).
Lockup: Is the USAGSO Lockup in the top left-hand corner of your document? If so, great! If not, please add it.
Full Name: USA Girl Scouts Overseas – Community Name (ex. USA Girl Scouts Overseas – Stuttgart)
Font: Please use Arial for all your Girl Scout communications!

Servicemarks, Trefoils, and USAGSO's Lockup

Servicemarks, Trefoils, and USAGSO Lockup

Use of Girl Scout Trademarks

People downloading servicemarks and artwork from this website agree to abide by the rules and guidelines outlined in the and the USA Girl Scouts Overseas Branding Guidelines.

Recruitment Flyers

Are you recruiting girls in your community? Do you have an upcoming troop or community event that you need to advertise? If so, we have flyers to help ! To make the printing easier, the flyers are Word documents and you can add specific text for your event.

If you are hosting a recruitment event and need pre-printed flyers in advance, you can request them here. When you request flyers, we will send you a bundle of 2020 flyers for you to print. You can then use the Word template below to add your own text and print your local event information. Just make sure your printer settings are set correctly beforehand and that it is loaded to print in the right section. This will save you time and help save on color printing, while still letting local girls learn how to join troops in your community.

2020 Self Print Word text only

Photography Recommendations

Photography Recommendations:

Choosing photos to use for your piece is extremely important. Remember to focus on moments that matter, we want the world to see and feel for themselves all of the amazing things our girls are doing and showcase the Girl Scout Leadership Experience. Energy, eye contact, and environment should all be considered when selecting the perfect photograph. When cropping a photograph, the ratio of subject to background should be 80/20. An image with 80 percent girl and 20 percent background will feel immediate and personal. An image with 20 percent girl and 80 percent background will show context and showcase activities.

Once you take a photo of that great Girl Scout experience, then send it to us! We love to see and share what Girl Scouts are doing around the world.

As part of purchasing membership, most signed Girl Scout Membership Forms include permission for photos to be used for Girl Scout purposes—if in doubt, ask the girl’s parent or guardian. If you have a photo that includes non-Girl Scouts, they can fill out an Image Release Consent Form.

Uniform Insignia Placement

Girl Scout badges, patches, awards, and other insignia should be presented, worn, and displayed only after Girl Scouts have completed the requirements outlined in official program materials. Here is how you should place insignia on a Girl Scout uniforms at each grade level.

Sensitive Issues

Please contact USAGSO immediately by phone (1-800-467-0070) or email if any of the following occurs:

You are contacted by the media, police, government officials, or other public representatives;
Anyone at any time says they plan to speak to the media, a public official or the police about something impacting USA Girl Scouts Overseas; or
A serious health or safety risk comes to your attention.

Social Media & Community Websites

Community Websites:

While a dedicated volunteer may develop and support a great website for your community, when they leave, the website quickly becomes out-of-date and can cause confusion to new or potential members. Additionally, new international data security laws require much stricter compliance with any online presence. Because, legally, our communities fall under USA Girl Scouts Overseas and GSUSA, we assume responsibility for them and to all international data security laws. In this everchanging world, monitoring sites to ensure compliance with all applicable laws is costly, time-consuming, and not feasible for USAGSO nor GSUSA staff.

Starting in 2019, we kindly ask that USA Girl Scout Overseas communities remove their community website or make those sites private.

Understanding that there are valid reasons for having a public website, we will allow for some exceptions. To request an exception to this requirement, please contact USA Girl Scouts Overseas at MarComm@usagso.org prior to setting up a website for your community or if you have a current community website. If you do not contact USA Girl Scouts Overseas with your exception request, you will be out of compliance with USAGSO, and therefore, you will need to remove all Girl Scout trademarked images from your website. If the use of trademarked images is found on an unapproved website, we may ask you to shut down your website immediately.

Social Media

Please complete this form USA Girl Scouts Overseas before setting up an external social media platform for your community. Similar to community websites, a dedicated volunteer may develop and support a great social media platform for your community; but when they leave, the page quickly becomes out-of-date and can cause confusion to new members. We have found many outdated and/or multiple Facebook pages for the same communities. By submitting your request, we hope to curtail the confusion and duplicative pages.

If you have a current, public social media platform for your community, please complete this form for tracking purposes.

For more information on social media, please look at USAGSO's Social Media Guidelines.

We love to hear from you! Please share your community stories and photos by submitting this form.

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