Staff MarComm & Brand Center
- For USAGSO logos, servicemarks, graphics, please checkout the MarComm Team Workspace folder on SharePoint!
- For USAGSO photos or to upload your own USAGSO photos, please visit the Stories from the Field folder on SharePoint!
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Brand Checklist
If you're creating your own flyer, form, or other piece of Girl Scout material, follow this easy checklist to make sure it meets our branding guidelines:
- Three colors: All Girl Scouts Overseas materials should use three colors: black, white, and Girl Scout green! You can tell if it's Girl Scout green by the hex number (#00b451), rgb number (r0 g180 b81), or PMS number (354). To use the approved secondary colors, please visit GSUSA's Brand Center.
- Servicemark: Is our servicemark in the top left-hand corner of your document? If so, great! If not, please add it.
- Full name: For branded materials, please use our full name—USA Girl Scouts Overseas or Girl Scouts Overseas. This helps people recognize our brand and reduces confusion.
- Platform name: If you create a platform of any sort (social media, microsite, etc.,) it is imperative that you add USAGSO at the beginning of the title-- so USAGSO Camp, USAGSO Shop... and so on. However, all platforms need to be approved by the MarComm team.
- Font: Please use our official Girl Scout font on all materials. If you're using a platform that does not allow you to access our font or if you're creating materials that might be viewed by someone who does not have Girl Scout installed on their computer (for example, if you're creating an email, powerpoint, or word document that will be viewed or downloaded by members), use our alternative font Palatino Linotype.
More MarComm Resources
Where can I find USAGSO-specific templates, logos, branding marks, etc.?
Photography Recommendations
Social Media Information
